Home History MBFWA Feature – ZHIVAGO




By Gabby Neal

“tailered ready-to-wear, avante-guarde seperates and show stopping red carpet gowns”

As one of Australia’s most electrifying and diverse labels, ZHIVAGO – meaning “daring” in russian, sure did not disappoint at this years MBFW. Co-designed by friends Lara Kovacevich and Lydia Tsvetnenko, the duo kicked off their show with a theatrical performance by which they poked fun at the superficial lives we lead now-a-days through social media. A theme which continued throughout the show.

In terms of fashion, we saw a lot of blacks, navy’s and metallics oh and who could forget those killer heels…it’s moments like these when you truely feel guilt and admiration for the models. Those heels looked incredibly difficult to walk in and yet they did so without anyone falling – just.

Apart from the theatrical performance and killer heels and amazing craftsmanship, it was the hair and make-up which stole the show. Backstage we saw the girls getting their make up done and we were like “omg this is amazing” but it wasn’t til the end when we saw them getting the fishing wire adorned that it all made sense.

You know… the concept of social media and how its distorting what we perceive as beauty etc etc..


Photographer: Brooke James – @brooketjames




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